Friday, April 3, 2009

Twitter - Why should Google buy it?

So, some of the digerati are talking about the "real-time-search" capabilities of twitter. Forgive me, but what real-time-search?

Does the fact that some Ajax puts up extra search results in the stream count as real-time-search? Does searching across twitter's database count as "real-time-search"? Nope. Almost every site, including Funadvice does that. We can show you questions you asked 30 seconds ago in the search engine.

So why should Google, buy Twitter? Simple: an advertising opportunity. Google shelved Jaiku because it was not getting any traction. If google put a link unit in the right column of Twitter, then they stand to make a lot of money, and they can keep it free, forever. It's also a prestige acquisition. It stands to make a lot of money, maybe more than YouTube because its text driven, not video driven. Google can target ads a lot more successfully that way.

And yes, the content of Twitter could be extracted into another "tab" for google search -- "People talking about xxxx now", thus growing twitter exponentially, and more ad revenues.

So for all those blog posts talking about Twitter's real-time-search capability as if it were the be-all-and-end-all of Twitter, thats just a load of crap. It's just a search engine people. That's all. A search engine that looks for everything posted on twitter. With the results sorted not by relevance, but by recency, then relevance. Jeez!

1 responses:

display name said...

well what they're talking about as far as twitter competing with google for searching for real time content, is retarded in my view. first of all, nobody really *needs* second-hand unverified anonymous sources telling them what's happening right now. if there's an event important enough a news agency will pick it up and it'll appear on google news within minutes. twitter is fun for finding out about planes going down in the hudson, but i found out about that via news agencies first, not twitter.

and also, google can't just buy every website or company thats popular. they probably weigh the potential monetary benefit against the longevity of the site's relevance to determine if it's worth the investment. they can also probably tie any of their technology together to make a 10x better twitter (google maps + blogger + picasa = brightkite)