Monday, February 11, 2008

Quantcast's related sites feature: hi squidoo, 43things

I've been watching quantcast stats for a long time now. It's been amazing to see Seth Godin's site (he's a former Yahoo, like me, though far more famous) Squidoo do incredibly well. Not only that, but now, http://www.quantcast.com/squidoo.com - FunAdvice is the 3rd most related site in the discussion / chat category.

Personally, I feel flattered. Then looking at 43things, which launched around the same time as FunAdvice, but had a far more mature product at launch...well, take a look:
http://www.quantcast.com/43things.com we're the most related chat / discussion site there. Which makes sense, given the Squidoo comparison.

What does all this mean? Well for one, we're sharing customers. People who use 43things are using FunAdvice, and people on FunAdvice are using Squidoo, etc.

This means, for me, a few things that we need to keep in mind:
1) product impovements are a must - if it bugs me, odds are, it bugs a customer
2) if it bugs a customer and we don't fix it, we lose them AND we look like idiots - not cool.
3) bugs need to be fixed regularly, as there is always something broken, for somebody, somewhere.

:)

1 responses:

Chris said...

Hi,

Interesting observations and thanks for using Quantcast. You should join our Quantified publisher program. It is free and will make your profile with Quantcast very accurate. We also allow you to show/hide any of the data from the public and provide extra "lifestyle" information behind the scenes.

Best,

Chris
Quantcast Corp
chris@quantcast.com