This post goes out to all the former Yahoo's out there who've moved on from that crazy, sometimes wonderful, and all the time schizophrenic company. Or, for that matter, anybody who's worked at a company that had trouble making decisions & doing the right thing. I hope this inspires you to step it up, and do what you know is right.
Thing is, I worked there from April, 2004 to Jan, 2006. Then my wife & I received a contract to work with them as part of our new consulting firm for another year, until Jan, 2007. During that nearly three year period, I was part of a number of projects, reported to a series of bosses who almost but not quite understood what I was trying to do, and generally speaking, presented to more people at higher levels than anybody else with my title.
So, when reading this morning about
Yahoo potentially selling Kelkoo I had to share a few thoughts on TechCrunch. That story has a lot to it, and one of the big deals I tried (and failed) to accomplish at Yahoo was getting them to use the right ccTLD.
Kelkoo, interestingly enough, had the same goal. From Christophe Odin to Pierre Chappaz, to Jean Fabrice, they all agreed that Yahoo should use yahoo.co.uk for their UK operations, same with Spain, Italy, France, and any other country they were involved in. Not just in Europe (though that was their primary concern, because Kelkoo is largely a European company, since shutting down their Brazilian efforts some years prior to the Yahoo acquisition).
How well did these guys sell Yahoo on doing the right thing? Not well, because Ash Patel couldn't justify the plan, (SVP Platforms) because he needed some crazy ROI figure to do the right thing. And the other high level folks (Geoff Ralston, former CPO) couldn't justify selling it either, for similar reasons.
However...what's the ROI on doing the right thing? It shouldn't need to be justified. Not only that, the ROI shouldn't be an issue, period, with the decision of doing the right thing or not. Doing the right thing is it's own reward, and any company that tries to put a profit on doing the right thing has it's priorities all mixed up.
We have those kinds of decisions, as well, at FunAdvice. Should we do this? Or not? Always, we try to figure out what the right thing is to do, and it's not revenue we look at first. It's people. Do people want us to do this? Would people like it if we did that?
Sometimes, that means executing projects that have no basis in increasing revenue, and projects that net - net, have a cost associated because of the lost opportunity of executing a project where the revenue could have been increased.
However, I'm a huge fan of Google, even though I worked at Yahoo for years. They say, in their mission statement & SEC filings, that as a company they try to "do no evil". That's not our motto at FunAdvice, but we always try "to do the right thing".
How do you like to run your business? Is it profit first, and all else second? Or is it like us, like Google, and like those companies that are trying to succeed and make the world a better place by doing the right thing?